Google Android One smartphones to make India debut on September 18
The competition in the Smartphone market in India is going to grow even more intense as Google is all set to launch its Android One Smartphone project in an event to be held on September 18 in India. Google’s Android One project was essentially the reference hardware design for making low cost Android Smartphones, for which the company has partnered with local vendors like Micromax, Karbonn and Spice Mobiles.
The company had announced the project at the I/O 2014, where it also shared features of the reference design mode. At its event in India, the company will finally pull the curtains to unveil Android One Smartphones by its aforementioned local partners. The announcement is likley to be made by Sundar Pichai, who is the senior head of Android and Chrome Platforms.
To give a quick recap of the key features of the Android One reference model as shown by Google, the Android One smartphones are expected to come with 4.3/ 4.5-inch display, run on quad-core chipset with 1GB of RAM, sport 5MP rear camera, and house 1,700mAh battery. These phones will support dual-SIM and come with expandable memory support using a microSD card. The most interesting part is that like the Nexus series of devices, these phones too will get first hand updates on the software front.
With the Android One, Google promised to offer the rich smartphone experience on low-cost smartphones, however the recent reports have hinted that these phones won’t come as cheap as expected. The Android One phones are speculated to cost between INR 7,000 to INR 10,000, up from initial expectation of INR 6,000.
Though Google’s Android One phones will most likely debut in September in India, it is likely that these phones might not come to the store in the same month considering that Google might launch these with Android L onboard, which is the company’s latest software iteration set to be released in October.
Android One launch in India is touted to be critical for Google, considering that the company is expected to launch similar handsets in other emerging markets on the basis of consumer’s response in India.
